As one of the oldest jewelry brands in China, Lao Feng Xiang creates one-of-a-kind, exquisite hand-crafted pieces. When the time came for LFX to enter the Canadian market, SSDG was excited to collaborate with the owners on their retail debut. The objective was to maintain the integrity of LFX’s brand while adapting it to Alberni Street’s luxury retail row. With strategic design detail and the use of rich materials, SSDG successfully achieved a bold and luxurious presence. The new Canadian location in Vancouver, BC is a testament to LFX’s brand loyalty, while the warm and inviting atmosphere achieved the owner’s desire for a unique buying experience.

Photographer: Ema Peter