Jump.ca, a Saskatchewan-based cellular phone & services retailer, wanted to create a place that both showed off their technology and invites customers to have some fun in their store. Jump.ca worked with SSDG Interiors and Spring Advertising to re-create their brand and set the stage for their expansion plans of multiple store locations across the province.
Creating a shopping experience that is both fun and exciting for shoppers, and also provides a way of displaying a vast amount of cellular options was delivered through interactive touch-screen technology. Customers are met with a Microsoft surface display that doubles as a game-centre and a cell phone technology reader. iQmetrix, a sister company of Jump’s and a leader in retail management software systems, provided the technology infrastructure.
Touch-screens allow customers to lead their own way and self-educate through Jump’s digital, Internet, and home security offerings of products and services.
Taking centre stage is a multi-faceted, sinuous “Discovery Wall”, SSDG’s concept for this flagship store. Eventscape Inc. detailed and fabricated a complex system of 100 individually sized acrylic panels on a steel skeleton, acting as the body for pre-printed fabric-wrapped skins. On each panel, 4 live devices are digitally connected to an interactive screen above it, giving the shopper instant information on that device’s product, plan packages, and accessories.