THE ART OF SMART PARTNERSHIPS – FULCRUM CAPITAL PARTNERS
Fulcrum Capital, born and raised from HSBC, had goals for a new office that functions for all, a space they’d be proud to showcase, and an environment that speaks to their brand while honoring their roots. A space where casual meetings coexist with coffee breaks, a space where the Fulcrum teams collaborate, and a starting point where clients get to know Fulcrum – stable, strong, collaborative and innovative. The Fulcrum story is intricately woven throughout the office. The wood wall at the entry is comprised of shapes from their corporate tanagram-inspired logo. The embossed red triangle being the horizontal and vertical “Fulcrum” point of their new space. It speaks of who Fulcrum is and what they are about, bringing unity to the team and telling an unspoken story to their clients.