Glentel Wirelesswave is a moving target for its competitors. A leading national communications retailer, Wirelesswave has opened its 50th location across Canada and still growing. SSDG Ltd. has worked with Wirelesswave since its inception, to develop a market-led look and brand for their stores. Each store serves as a sales environment for phones and accessories, a service location, and a bill-payment destination.
As the market of the cell-phone owners has grown from kids to grandparents in every demographic, the store itself must hold wide appeal. A unique marketing tool, the Cobra car was used to create curiosity and fun, drawing people in on their busy lunch hours. Backlit, blue Lexan panels make the product come alive, and provides a striking contrast to the freestanding silver and maple display kiosks. Phone carrier brands are reinforced in backlit, integrated panels. Rubber flooring emulates a road for the Cobra, leading to the curving cash desk. All merchandising and display elements are flexible, from product shelving to suspended rods in the curved accessory wall.