SSDG Blog

Telling a Story through Design

We love to create unique spaces, and people sometimes wonder how it’s possible to continually come up with fresh ideas and new perspectives. The answer is simple. We are inspired by the story that each client has to tell. Interior design needs to reflect each clients specific target market, competitive advantage, market position, not to mention style and personality.

That’s why we take the time to really understand what our clients do. We immerse ourselves in their brand and culture. We get to know their team. We examine the marketplace, and study their ideal customers. We nail down (in specific detail) how the client will define success. Then, we endeavour to tell their story through design. Spaces that tell stories, define brands, evoke emotions and create amazing experiences. Here’s a quick breakdown of our process for getting to know a client’s story:

The People: Who are we designing for?
We get to understand the people that will live, work or play in the space. This information is the foundation of the story

The Culture: How do things get done?
The culture reveals the beliefs and values within a company that influence the way things get done, how decisions are made and how people interact.

The Brand: What is the message?
The desired market perception of the brand is the start of creating an intuitive brand experience.

The Dynamics: Does your space support the way you work?
We need to understand how people work and how the space can support them. This is key to designing spaces that really perform.

The Measures of Success: What makes the design a success?
Understanding baseline, mid-level and pie-in-the-sky expectations at the beginning of the design process is critical to the success of every project.