SSDG Blog

Jumping In! A Fresh Approach for Jump.ca

Maybe it’s the sunny open skies, or being raised in smaller communities. One thing we’ve noticed—the people from Regina love to work, play and think together. Keeping their casual and collaborative culture in mind, Jump.ca wanted to create a place that both showed off their technology and invites customers to have some fun in their store. Innovators and leaders in their market, Jump.ca worked with SSDG Interiors and Spring Advertising to re-create their brand and set the stage for their expansion plans.

Regina customers can be a little more varied than most. A local farmer wearing work boots and needing a replacement phone needs to feel like he is being taken care of in a much different way than teenagers who “are technology savvy and demand so much as consumers”, offers Jacquie Scarlett, Business Development Manager. Jump.ca’s customer concierge is quick to the door, either talking with a customer and leading them through their purchase, or letting the store display lead them in to play and learn on their own.

Creating a shopping experience that is both fun and exciting for shoppers, and also provides a way of sorting and displaying a vast amount of cellular options was delivered through people-friendly interactive touch-screen technology. Curious customers are met with a Microsoft Surface display that doubles as a game-centre and a cell phone technology reader. iQmetrix—a sister company of Jump’s and a leader in retail management software systems—provided the technology infrastructure.

Touch-screens allow customers to lead their own way and self-educate through Jump’s digital, Internet and home security offerings of products and services, connected to their remotely-controlled digital network.

Taking centre stage is a multi-faceted, sinuous ‘Discovery Wall’, SSDG’s concept for this flagship store. This parametric surface snakes around the store and shows off Jump’s trademark green on a grand scale. SSDG sought out Eventscape Inc. to detail and fabricate a complex system of 100 individually sized acrylic panels on a steel skeleton, acting as a the body for pre-printed fabric-wrapped skins. Jump.ca’ has the capability of changing out the skins with new graphics over time as their needs change. On each panel, 4 live devices are digitally connected to an interactive screen above it, giving the shopper instant information on that device’s product, plan packages and accessories, also connected to Jump’s digital network.

Eventscape’s know-how also translated well in the detailing and fabrication of SSDG’s custom accessory wall, made from movable back-painted glass panels. This grid system allows Jump.ca’s team to create any display system of shelves and pegs by turning glass modules on a 90 degree angle, accommodating many merchandising arrangements.

Custom concrete flooring acts as a neutral foil for the graphics and technology, and white ceilings and millwork offer a friendly background to a potentially ‘tekkie’ feel from rows of computer monitors. Programmable lighting settings allow Jump.ca staff to create a lowered evening level, enticing younger shoppers to spend more time in the store.

“ SSDG has been able to effectively transform our vision of changing the wireless retail shopping experience in a design that is not only so unique to retail, but one that offers a functional use of our latest technology”, says   Gerald Buchko, VP Sales and Marketing.