SSDG Blog

Maybe it’s the sunny open skies, or being raised in smaller communities. One thing we’ve noticed—the people from Regina love to work, play and think together. Keeping their casual and collaborative culture in mind, Jump.ca wanted to create a place that both showed off their technology and invites customers to have some fun in their store. Innovators and leaders in their market, Jump.ca worked with SSDG Interiors and Spring Advertising to re-create their brand and set the stage for their expansion plans.

Regina customers can be a little more varied than most. A local farmer wearing work boots and needing a replacement phone needs to feel like he is being taken care of in a much different way than teenagers who “are technology savvy and demand so much as consumers”, offers Jacquie Scarlett, Business Development Manager. Jump.ca’s customer concierge is quick to the door, either talking with a customer and leading them through their purchase, or letting the store display lead them in to play and learn on their own.

Creating a shopping experience that is both fun and exciting for shoppers, and also provides a way of sorting and displaying a vast amount of cellular options was delivered through people-friendly interactive touch-screen technology. Curious customers are met with a Microsoft Surface display that doubles as a game-centre and a cell phone technology reader. iQmetrix—a sister company of Jump’s and a leader in retail management software systems—provided the technology infrastructure.

Touch-screens allow customers to lead their own way and self-educate through Jump’s digital, Internet and home security offerings of products and services, connected to their remotely-controlled digital network.

Taking centre stage is a multi-faceted, sinuous ‘Discovery Wall’, SSDG’s concept for this flagship store. This parametric surface snakes around the store and shows off Jump’s trademark green on a grand scale. SSDG sought out Eventscape Inc. to detail and fabricate a complex system of 100 individually sized acrylic panels on a steel skeleton, acting as a the body for pre-printed fabric-wrapped skins. Jump.ca’ has the capability of changing out the skins with new graphics over time as their needs change. On each panel, 4 live devices are digitally connected to an interactive screen above it, giving the shopper instant information on that device’s product, plan packages and accessories, also connected to Jump’s digital network.

Eventscape’s know-how also translated well in the detailing and fabrication of SSDG’s custom accessory wall, made from movable back-painted glass panels. This grid system allows Jump.ca’s team to create any display system of shelves and pegs by turning glass modules on a 90 degree angle, accommodating many merchandising arrangements.

Custom concrete flooring acts as a neutral foil for the graphics and technology, and white ceilings and millwork offer a friendly background to a potentially ‘tekkie’ feel from rows of computer monitors. Programmable lighting settings allow Jump.ca staff to create a lowered evening level, enticing younger shoppers to spend more time in the store.

“ SSDG has been able to effectively transform our vision of changing the wireless retail shopping experience in a design that is not only so unique to retail, but one that offers a functional use of our latest technology”, says   Gerald Buchko, VP Sales and Marketing.

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Is there such a thing as being too comfortable at work? Some employers worry about too much fun and relaxation in the workplace. They worry that incorporating games rooms, gyms, cozy couches and the like will lower productivity or send a message that this isn’t a ‘serious’ business.

Release those concerns if you have them. This hasn’t been our experience. In fact, the opposite is true. Giving employees a chance to blow off steam, socialize, and incorporate healthy breaks into their day is far more likely to increase productivity, creativity and staff retention. It could also be a strong hiring advantage when the employee market is tight.

The culture of your workplace and your brand itself is influenced profoundly by how the management team views ‘fun’ (i.e. ‘okay, but only in small doses’, or ‘where’s the party?!’ or ‘fun is just a normal part of our everyday life’).

If you would say that ‘innovation’ or ‘balance’ or ‘creativity’ are important brand values for your company, ask yourself if those are truly a part of your employee experience today.

Here are some thoughts for you to consider:

•    Think of your workplace as a community. Then ask yourself: how can I make this community function in the most healthy, productive way?
•    We advise: allow for fun. People are social beings. Productivity is not best delivered in a regimented environment.
•    Create spaces that encourage informal discussions and interaction. Really. Some genius business ideas occur over a latte.

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Grounded by a sophisticated, yet simple palette of white concrete floors, white walls, bold accent paint and glass, and satin stainless accents, the interiors of Crossroads Dental satisfied the Doctor’s requirements that his six operatory dental centre exude a clean, vibrant environment, with an energetic atmosphere for his clients and staff.

Crossroads Dental supports holistic and environmentally friendly dental practices. The project is located in a LEED Silver Certified building.  The majority of finishes were low V.O.C., furniture was either re-used or contains recycled material, and the demountable glass walls allow light to flow between the spaces, and can be re-configured.

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We love to create unique spaces, and people sometimes wonder how it’s possible to continually come up with fresh ideas and new perspectives. The answer is simple. We are inspired by the story that each client has to tell. Interior design needs to reflect each clients specific target market, competitive advantage, market position, not to mention style and personality.

That’s why we take the time to really understand what our clients do. We immerse ourselves in their brand and culture. We get to know their team. We examine the marketplace, and study their ideal customers. We nail down (in specific detail) how the client will define success. Then, we endeavour to tell their story through design. Spaces that tell stories, define brands, evoke emotions and create amazing experiences. Here’s a quick breakdown of our process for getting to know a client’s story:

The People: Who are we designing for?
We get to understand the people that will live, work or play in the space. This information is the foundation of the story

The Culture: How do things get done?
The culture reveals the beliefs and values within a company that influence the way things get done, how decisions are made and how people interact.

The Brand: What is the message?
The desired market perception of the brand is the start of creating an intuitive brand experience.

The Dynamics: Does your space support the way you work?
We need to understand how people work and how the space can support them. This is key to designing spaces that really perform.

The Measures of Success: What makes the design a success?
Understanding baseline, mid-level and pie-in-the-sky expectations at the beginning of the design process is critical to the success of every project.

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Six years ago we re-envisioned our own workspace when we moved here to our digs here at 1111 Melville Street. A move to a new location is a chance to reinvent and refresh, and we wanted to fully embrace that. Now that our space is lived in, we thought we would reflect on what we set out to achieve with the space, and how it’s working out for us.
In a creative business like ours, people are everything. The designers we hire are not just the heart and soul of the business. They are the business. So we had the challenge of devising a space to serve these highly creative and innovative people. A place where they can find both calm and intellectual stimulation. A place where there are wide-open spaces for storyboarding and brainstorming, and where there’s a logical workflow throughout. We wanted to instantly convey who we are and what we do to anyone that first entered our office.
Here are a few of the design elements that really make the space work for us:
•    The space communicates who we are. For example, there are multiple layers of glass with inspirational messages that lead to the peaceful exterior vista
•    There is not one enclosed office in the entire space. All members of the design team are located in open workstations. We wanted to promote communication and teamwork.
•    Multiple meeting rooms and breakout areas allow for privacy in project meetings
•    Major millwork units are mobile and easily relocated. This allows us to use our space in many ways and gives us tons of space for our Annual Soiree.
•    To reduce our environmental footprint, we made use of custom cabinetry from the previous tenant. With some re-configuring and refinishing this storage now suits our specific needs. Minimal walls were constructed and only to enclose meeting rooms.

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